"Business keeps moving faster, but you better make time for strategy." Michael Porter
A successful marketing or channel strategy starts with a clear sense of what your organisation wants to achieve: which customers you're trying to serve and the particular value that you want to deliver.
From there, it's about the choices you make to reach and serve these customers in today's digital world.
The 5metres approach to Strategy Development helps you to explore what these essential choices are for your organisation, and to make the decisions that map most closely to your goals.
5metres Strategy Development can work as part of a wider company strategy change or a check on shifting customer expectations, media, technology, or best practice.
When you need to start doing something differently, 5metres can also assist with Change Delivery.