What impact will investment in digital have on my bottom line?

It's a question that 5metres has been asked a lot lately. Of course, it depends on numerous factors and is often complicated to measure. But if you're looking for benchmarks, look no further.

Capgemini's 2013 research found that when organisations combine the right technology with the right leadership they can seriously outperform their sector (see graph on page five):
- Revenue production: +9%
- Profitability: +26%
- Market valuation: +12%

McKinsey's yearlong study calls out three levels of disruption for businesses and estimates the average bottom line impact over five years to be 20% from digital sales and 36% from cost reductions.